The Lindsey Vonn 'Got Milk' ads promote two healthy endeavors: playing sports and drinking milk. Of course, it doesn't hurt that this campaign features one hot, blonde professional skier.
As an Olympic gold-medal winner, it's not hard to understand why Vonn is the new face of the 'Got Milk' campaign. The Lindsey Vonn 'Got Milk' ads also prove that if she didn't pick up skis at a young age, she probably could have been a successful model. Check out the two ads in the gallery above.
Snow Angel Campaigns
The Lindsey Vonn 'Got Milk' Ads Promote Healthy Activity and Drinks
Trend Themes
1. Healthy Athlete Campaigns - Creating campaigns that promote sports and healthy dietary habits.
2. Athlete-endorsed Products - Using professional athletes to promote health-conscious products.
3. Branding with Successful Athletes - Partnering with successful athletes to promote products and activities.
Industry Implications
1. Sports Industry - Using athlete endorsements to promote sports gear and healthy food and drink products.
2. Fitness and Health Industry - Creating and promoting products/services that promote an active and healthy lifestyle.
3. Fashion Industry - Partnering with successful athletes to promote clothing lines that promote active lifestyles.