There's no doubt that lingerie campaigns normally like to spice things up, usually featuring the hottest model in scandalous attire, but the Lindex lingerie AW 2010 collection takes a different route. Not saying that model Carmen Kass isn't extremely hot, because she is, but instead of sexy poses this campaign is cute and flirty.
The Lindex lingerie AW 2010 line features bold, fun colors and the mixed-and-matched ensembles come across as being quirky instead of all over the place. Be sure to check out the gallery for more color-popping shots.
Eccentric Undergarments
The Lindex Lingerie AW 2010 Collection is Fun and Quirky
Trend Themes
1. Bold Colors - Opportunity for disruptive innovation in the fashion industry by introducing bold and fun colors in lingerie collections.
2. Mixed-and-matched Ensembles - Disruptive innovation potential in the lingerie industry by promoting the concept of mixed-and-matched ensembles, giving customers more creative control.
3. Cute and Flirty Campaigns - Disruptive innovation opportunity for marketing and advertising industries by exploring cute and flirty campaign approaches instead of traditional sexy poses for lingerie brands.
Industry Implications
1. Fashion - Disruptive innovation potential in the fashion industry by incorporating eccentric and quirky designs in lingerie collections.
2. Lingerie - Opportunity for disruptive innovation in the lingerie industry by promoting the concept of mixed-and-matched ensembles and exploring bold color options in collections.
3. Marketing and Advertising - Disruptive innovation potential for marketing and advertising agencies by exploring cute and flirty campaign approaches for lingerie brands instead of traditional sexy poses.