The Linda Farrow SS14 Men's ad campaign gives the luxury sunglasses a lot of personality. Although inspired by architecture, the still life photos appear to be a lot more abstract. Full of circular mirrors, marble objects and copper details, it brings texture and color to the frames featured throughout the photoshoot. It is hard not to appreciate the layouts as much as the designs themselves.
Shot by photographer Frederik Vercruysse, the Linda Farrow SS14 Men's ad campaign was art directed by Uber & Kosher and produced by Initials L.A. As though specifically inspired by the ancient modular compositions of Stonehenge, the horn-rimmed frames and gradient lenses are posed with statuesque props. Visually stimulating, the images give people the perception that these sunglasses can be considered works of art.
Architectural Sunglasses Ads
The Linda Farrow SS14 Men's Campaign is Quirkily Luxurious
Trend Themes
1. Luxury Sunglasses Campaigns - Fashion brands can further customize their high-end sunglasses product lines to appeal to consumers with more niche or creative interests.
2. Abstract Advertising Photography - Brands can experiment with more abstract and artistic still life photography to garner more engagement and interest from consumers.
3. Textured Frames - Incorporating unique textures and materials into sunglass frame designs could be an area for brands to differentiate themselves and appeal to fashion-forward consumers.
Industry Implications
1. Fashion - Fashion brands can utilize these trends to create innovative and visually striking ad campaigns for their high-end sunglass product lines.
2. Photography - Professional photographers can work with fashion brands to experiment with more creative and abstract advertising photography styles.
3. Eyewear - Brands in the eyewear industry can experiment with unique frame textures and materials to differentiate themselves and appeal to fashion-forward consumers.