The North Face launches the Limitless collection as a part of its Urban Exploration series and it dives into a more sophisticated perspective that experiments with contemporary streetwear designs. The technical outerwear label is rooted in its function and minimal designs backed up with strong craftsmanship and understated styling efforts.
The new range prepares for the Spring 2019 season and delivers luxe technical shapes through clean structures and well-balanced silhouettes The colorways of the new collection boast earthy hues including hues of urban navy, vintage white, four leaf, black, exotic green, white, and gray. Some of the standout pieces in the range include the militaristic outerwear G8 Jacket coated with DWR, the City jacket, and the Gore-Tex Field Coach Jacket.
Streetwear-Centric Contemporary Sportswear
The North Face's Limitless Collection Takes a New Angle
Trend Themes
1. Contemporary Streetwear Designs - Exploring modern streetwear aesthetics to create innovative and fashionable sportswear designs.
2. Luxe Technical Shapes - Mixing high-end materials and technical features to create sophisticated and functional outerwear pieces.
3. Clean Structures and Well-balanced Silhouettes - Focusing on simplicity and balance in design to create stylish and versatile sportswear.
Industry Implications
1. Fashion - Innovating in the fashion industry by combining streetwear and sportswear elements to create contemporary and functional clothing.
2. Outdoor Gear - Creating disruptive innovation in the outdoor gear industry by infusing fashion-forward design with technical functionality.
3. Apparel Manufacturing - Utilizing advanced materials and manufacturing techniques to produce high-quality and stylish sportswear pieces.