For the Halloween 2018 season, SVEDKA launched a limited-edition vodka packaging design that puts a fresh spin on seasonal motifs. The bold black, red and white vodka box created by BRIGADE features a gaping mouth with dripping fangs as a focal point, which only offers a peek at the mysterious all-black SVEDKA bottle inside.
On the reverse side of the box, SVEDKA's limited-edition packaging design shares a recipe for a Vampire's Bite cocktail, which can be prepared with one part vodka, rum cream liqueur and apple-flavored whisky.
To complement the special-edition alcohol packaging design, BRIGADE also created other festive designs in the form of displays, pole toppers and digital assets that will promote the holiday edition of the product in-store and online.
Vampiric Vodka Packaging
SVEDKA's Limited-Edition Vodka Box Design Features Bloody Fangs
Trend Themes
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Industry Implications
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Alcohol Beverage — Innovation opportunities exist in the alcohol beverage industry for creating limited-edition packaging and seasonal designs that attract and engage consumers.
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