This is something rather special indeed. For their 180th anniversary, Guerlain has created a collector's edition heritage case that contains 18 perfume examples. Only 205 sets are available worldwide, packaged with an exquisite leather art deco-inspired case that is a collectors item in its own right.
The perfumes included range from "Eau de Cologne Impériale," which was composed for Empress Eugénie in 1853, to their latest release, the 2008 "Cruel Gardénia."
Implications - Shoppers are attracted to items that feature an element of exclusivity. Products that contain a prestigious aspect are appealing to those who desire exclusivity in their daily lives. Companies trying to attract more buyers could focus on this.
Limited-Edition Perfume Samples
Guerlain Releases Special Set for 180th Anniversary
Trend Themes
1. Exclusivity Trend - Create limited-edition products to appeal to shoppers who desire exclusivity.
2. Heritage Collection Trend - Curate special sets or collections that showcase the history and legacy of a brand.
3. Collector's Items Trend - Package products in unique and desirable cases to attract collectors and enthusiasts.
Industry Implications
1. Perfume Industry - Innovate by creating limited-edition perfume sets that highlight the brand's history and exclusive fragrances.
2. Luxury Goods Industry - Tap into the demand for exclusive items by creating limited-edition luxury products with a collectible appeal.
3. Design and Packaging Industry - Offer unique and visually appealing packaging solutions for brands looking to create collector's items and special edition products.