Electrical Vodka Branding

This Absolut Limited Edition Bottle Celebrates New Cocktails Recipes

As the year comes to an end, the infamous vodka brand has created and released these Absolut Limited Edition Bottles that are entitled 'Eletrik' to simulate the feeling of electric energy found in a nightclub.

Coming in silver and blue color varieties, the Absolut Limited Edition Bottles are being released alongside eight 'Electrik' cocktails including the Blue Mule, Neon Light and Ginger bolt, amongst others.

The Absolut Limited Edition Bottles in 'Electrik' style are being released on an international basis with 2.5-million units shipping worldwide. As holiday parties begin to ramp up in the coming weeks, the Absolut Limited Edition Bottle is sure to be a hit with shoppers looking to provide their host with a glamorous offering of thanks.
Trend Themes
1. Limited Edition Liquor Packaging - Opportunity for creating limited edition packaging for alcoholic drinks to coincide with events or holidays.
2. Branded Cocktails - Opportunity for liquor companies to create branded cocktail recipes to go with their products, which could enhance the product’s sales.
3. International Branding Strategy - Opportunity for liquor companies to adopt international branding strategies to increase their global sales.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to create special packaging and cocktails for different events or holidays which could drive sales.
2. Food and Beverage - Opportunity for food and beverage companies to create branded cocktail recipes to make their products more appealing and enhance their sales.
3. International Shipping and Distribution - Opportunity for companies in shipping and distribution to help liquor companies increase their global sales by getting their products to more countries worldwide.

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