The market for sparkling waters is increasing steadily as consumers aim to eliminate sugar or sweetener-laden sodas, so the VOSS Lime Mint Sparkling Water comes as a strategic new offering. The new sparkling water is made using all-natural ingredients, has an unsweetened recipe and has no calories, which makes it a premium option to enjoy in place of flat bottled water.
The VOSS Lime Mint Sparkling Water comes packaged in the brand's iconic tubular bottle and comes as a new flavor from the brand that will help satiate the burgeoning bottled water market. Recent surveys have revealed that a growing percentage of consumers aim to increase their water intake in a bid to shed excess weight, which also increases during the summer months.
Premium Flavored Sparkling Waters
The VOSS Lime Mint Sparkling Water is Flavorful and Calorie-Free
Trend Themes
1. Increasing Demand for Sparkling Waters - The market for sparkling waters is growing as consumers look for healthier alternatives to sugary sodas, creating an opportunity for new flavors and premium options like VOSS Lime Mint Sparkling Water.
2. Rise of Premium Unsweetened Sparkling Waters - As consumers seek calorie-free and all-natural options, there is a trend towards premium sparkling waters like VOSS Lime Mint Sparkling Water, presenting an opportunity for brands to introduce innovative flavors and packaging.
3. Summer Hydration Focus - With consumers aiming to increase water intake during the summer months, there is a growing need for refreshing and flavorful options like VOSS Lime Mint Sparkling Water, paving the way for seasonal marketing and promotions.
Industry Implications
1. Beverage Manufacturing - The increasing demand for premium flavored sparkling waters like VOSS Lime Mint Sparkling Water opens up opportunities for beverage manufacturers to create innovative and nutritious alternatives to traditional sodas.
2. Bottled Water - The rise in popularity of premium unsweetened sparkling waters presents a disruptive innovation opportunity for the bottled water industry, as brands can tap into the growing demand for healthier and more enjoyable hydration options.
3. Packaging - As the market for sparkling waters expands, the need for eye-catching and functional packaging for products like VOSS Lime Mint Sparkling Water increases, providing an opportunity for packaging companies to showcase their design and sustainability expertise.