This confidence-boosting advertisement is a continuation of Always' #LikeaGirl campaign. The commercial features 'Always' interviewing young girls who were around the age of hitting puberty and asked them if society teaches them that their gender means they have limitations. When the girls revealed the limitations they felt society placed on them, they wrote it on large boxes and proceeded to demolish these boxes.
In a metaphorical and physical expression of empowerment, this encouraged the young girls to not let their gender define who they are. This exercise aimed to build confidence within young girls everywhere.
The Always #LikeaGirl campaign makes it a priority to instill girls with the notion that they are unstoppable and that their gender will not define their abilities or restrict them. By shattering the negative stereotypes surrounding girls Always gives them a positive outlook on themselves.
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
Trend Themes
1. Confidence-boosting Advertisements - Opportunity to create advertisements that empower and build confidence, particularly among marginalized groups.
2. Defying Gender Stereotypes - Potential for innovative campaigns that challenge societal limitations and empower individuals to be their true selves.
3. Positive Self-image Messaging - Growing demand for advertising that promotes positive self-image and encourages individuals to embrace their uniqueness.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create campaigns that challenge traditional notions and inspire positive change.
2. Fashion and Beauty - Potential to incorporate diverse representation and inclusive messaging in fashion and beauty advertising to empower individuals and redefine standards of beauty.
3. Education - Opportunity for educational institutions to adopt empowering messaging and curriculum that challenges stereotypes and encourages self-confidence.