Philips is working on an OLED wall that reacts to movement around it. The Luminaire wall glows in response to a presence and transforms from ambient OLED illumination to provide direct up and down LED light as movement increases around it.
Philips has released a video of the wall in action below called 'You Fade to Light.' You can also watch a video that explains the concept behind the wall above.
OLED Walls
Philips Shows Off Its Interactive 'You Fade to Light' Installation
Trend Themes
1. Interactive Walls - The development of interactive walls that react to movement provides potential for immersive experiential marketing campaigns.
2. OLED Technology - The integration of OLED technology in lighting allows for customizable and energy-efficient lighting solutions.
3. Intelligent Lighting - The incorporation of intelligent lighting systems that can respond to human presence and behavior presents the opportunity for personalized lighting experiences.
Industry Implications
1. Marketing - Interactive walls and immersive lighting experiences provide opportunities for experiential marketing campaigns.
2. Architecture - The integration of OLED technology in lighting offers customizable and energy-efficient lighting solutions for architectural spaces.
3. Smart Home - Intelligent lighting systems that can respond to human presence and behavior offer opportunities for the development of personalized lighting experiences in smart home technology.