As it stands, beauty consumers have come to expect that a face cosmetic will smooth out their complexion and perhaps in the process, provide a bit of sun protection if a SPF is included in the formula—but MAKE is a forward-thinking skincare brand that is also making sure that consumers receive full light protection as well.
In particular, the brand's 'Moonlight' skincare set consists of products that are marketed as 'Modern Light Shields,' providing protection against HEV and IR light emitted by electronic devices. The two-piece set includes a Moonlight Primer, which protects against pollution, free radicals and heavy metals, as well as a Brightening Serum that helps to restore lustre and luminosity to the skin.
Aside from all of these unique features, MAKE further stands out by emphasizing that these are a new generation of cosmetics for all genders.
Light Protection Cosmetics
MAKE's 'Moonlight' Set Defends Against the Damage of HEV and IR Light
Trend Themes
1. Light Protection Cosmetics - Disruptive innovation opportunity: Develop new skincare products that provide protection against HEV and IR light.
2. Modern Light Shields - Disruptive innovation opportunity: Create innovative products that shield against pollution, free radicals, and heavy metals.
3. New Generation Cosmetics - Disruptive innovation opportunity: Design cosmetics that cater to all genders and offer unique features.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Integrate light protection features in skincare products to cater to consumer demand.
2. Beauty - Disruptive innovation opportunity: Innovate in the beauty industry by developing cosmetics with light shielding capabilities.
3. Technology - Disruptive innovation opportunity: Collaborate with technology industry to develop products that protect against HEV and IR light emitted by electronic devices.