Simplistic Layering Light Outerwear

Cav Empt Drops its Fourth Collection for the SS20 Season

Cav Empt is a minimal streetwear brand that was started by Sk8thing and Toby Feltwell -- it recently unveils the fourth drop designed for the Spring/Summer 2020 season full of light outerwear. The collection features a wide selection of transitional designs in order to ease into the changing seasons.

In addition to the wide range of outerwear designs, there is also a selection of sweaters that are done in designs true to the brand's aesthetics. The highlights of the seasonal capsule include the Overdye Possibilities Heavy Hoodie, which has stone blacked paneling details and overdyed elements, complete with graphic details on both the front and the back in reflective ink. Another standout is the Quilted Jacket in light blue as it features Thinsulate insulation.
Trend Themes
1. Minimal Streetwear - Opportunity for other brands to create their own take on the simplistic style to cater to the growing demand for understated fashion.
2. Transitional Outerwear - Disruptive innovation opportunity to create lightweight pieces that can ease the transition between seasons and suit a variety of climates.
3. Reflective Details - Demand for reflective and unique graphic prints could be seen as an opportunity to create innovative outerwear designs for the streetwear market.
Industry Implications
1. Fashion - Growing demand for minimalist aesthetics and transitional pieces pave the way for innovation in the fashion industry.
2. Streetwear - The popularity of streetwear as a fashion trend provides ample opportunity for disruptive innovation in the industry.
3. Outerwear - The need for versatility in outerwear presents an opportunity for disruptive innovation in the industry to create pieces that can be worn in a range of climates and transitional periods.

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