Olive-Toned Fall Sneakers

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Nike Announces the Air Jordan 1 Low 'Light Olive' Will Release in Fall

Jordan Brand has announced a new colorway for its low-cut Air Jordan 1 model called the ‘Light Olive.’ The shoe features tones of light olive, sail, and white across the design and is accentuated by a leather base. Canvas overlays in light olive are a contrast to the light-colored base, and this soft brown shade extends to the Swooshes and additional detailing. The laces, branding, and heel come in light olive as well, while the sneaker rests on a white midsole and olive rubber outsole.

Arriving as another Fall silhouette, the ‘Light Olive’ colorway perfectly embodies the colors of autumn. The Air Jordan 1 Low in ‘Light Olive’ will be released on September 2 at select retailers and on the Nike website.
Trend Themes
1. Fall Colorway Sneakers - With the release of the 'Light Olive' Air Jordan 1 Low, there is an opportunity for sneaker companies to develop more fall-inspired colorways.
2. Low-cut Sneakers - The Air Jordan 1 Low continues to gain popularity, presenting an opportunity for companies to explore more low-cut sneaker designs.
3. Leather-based Sneakers - The leather base of the Air Jordan 1 Low 'Light Olive' highlights an opportunity for companies to create high-quality leather-based sneaker designs.
Industry Implications
1. Footwear - The 'Light Olive' Air Jordan 1 Low release provides footwear companies with an opportunity to capitalize on fall-colored and low-cut sneaker designs.
2. Fashion and Apparel - With the popularity of sneaker culture, fashion and apparel companies could benefit from incorporating fall colorways and low-cut sneaker designs into their collections.
3. Sportswear - The Air Jordan 1 Low 'Light Olive' release provides an opportunity for sportswear companies to expand their sneaker offerings with styles that are both functional and fashionable.

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