Over the last year, Trend Hunter has watched light graffiti go from an artistic hobby for photography lovers to, dare we say it, mainstream.
In their latest commercial for Speedway TV, Sprint used what looks like light graffiti to create the NASCAR Spring Cup Mobile Spot 2009, seen above. The clip was created by Mass Market and Goodby Silverstein & Partners.
Check out some more innovative photography in the episode of Trend Hunter TV below.
Light Graffiti Advertising
Sprint Uses Camera Tricks to Draw Glowing Neon Message
Trend Themes
1. Mainstream Light Graffiti - The rise of light graffiti from an artistic hobby to a mainstream phenomenon presents opportunities for businesses to incorporate this visual technique in their advertising campaigns.
2. Camera Tricks in Advertising - Using camera tricks like light graffiti in advertising can create a unique and visually captivating experience for viewers, allowing brands to stand out from competitors.
3. Innovative Photography in Marketing - Exploring innovative photography techniques, such as light graffiti, in marketing campaigns can generate higher audience engagement and brand recognition.
Industry Implications
1. Photography - The rise of light graffiti in mainstream culture opens up opportunities for photographers to offer specialized services in capturing and manipulating light art for advertising campaigns.
2. Advertising - Incorporating camera tricks and innovative photography techniques, like light graffiti, in advertising campaigns can create disruptive and eye-catching ads that capture consumer attention.
3. Marketing - Marketers can leverage the trend of light graffiti to create visually stunning and memorable campaigns, enhancing brand storytelling and increasing consumer engagement.