Unilever partnered with retail marketing platform Perch to offer lift-and-learn technology in stores. The interactive product display works in tandem with the product's packaging to display information on the selected item.
End caps in the beauty section incorporate a digital screen that automatically senses what product the shopper touches. In response, the display produces videos and information about the same product, without the need to scan a QR code or touch a screen. The gamified experience aims to communicate "Unilver's positive beauty vision for people and planet, promotion inclusion and wellness, with Dove being the appropriate brand for this partnership." The Dove product packaging reveals insight into its contents through the interactive digital platform, thereby increasing consumer knowledge.
Advanced In-Store Digital Platforms
Perch Uses Lift-and-Learn Technology Associated with Packaging
Trend Themes
1. In-store Digital Displays - Advanced in-store digital platforms are becoming popular as they allow for seamless integration between the virtual and physical shopping experience.
2. Lift-and-learn Technology - Lift-and-Learn technology is an emerging trend that enhances customer shopping experience with the help of digital displays.
3. Gamification in Retail - Retailers are increasingly incorporating gamification techniques in order to increase consumer engagement and convey brand messaging
Industry Implications
1. Retail Industry - The retail industry can benefit from these digital platforms by improving customer engagement and increasing sales.
2. Beauty Industry - The beauty industry can benefit from lift-and-learn technology by providing more insight to the customers about the products, which enhances their shopping and decision-making experience.
3. Consumer Goods Industry - Consumer goods companies can use digital platforms to differentiate their products, increase brand awareness, and engage with their customers in real-time.