This is one of the biggest ads in Russia. Located right in the center of Moscow, this ad features full-sized BMWs like the Z4 M Coupe, M3, M5 and the M6 cars with headlights that turn on in the evening stuck on the wall. The cars are full-sized but they are not real and the ad measures more than one and a half acres.
Check out a real Lamborghini hung inside someone's private mansion as art:
Life-Sized Cars on Walls 2
Gigantic BMW Ad
Trend Themes
1. Wall-mounted Life-sized Car Ads - The advertising industry could innovate wall-mounted life-sized car ads as a new way of marketing.
2. Use of Illusion in Advertising - There is potential for disruption in the advertising industry by incorporating illusions or optical illusions that will surely catch the attention of consumers.
3. Engineering and Design for Non-material Forms of Advertising - There is an opportunity for businesses to tap into the engineering and design industry to create non-material (e.g. holographic) forms of advertising.
Industry Implications
1. Automotive Industry - The automotive industry can take advantage of wall-mounted life-sized car ads as a new channel to showcase their products.
2. Advertising and Marketing Industry - The advertising and marketing industry could incorporate illusions and optical illusions into their campaigns to capture the attention of consumers.
3. Engineering and Design Industry - The engineering and design industry has the potential to create innovative advertising media (e.g. holography) to revolutionize the field of advertising.