The Life After Birth photography exhibit is now on display in Toronto, Canada and aims to show a realistic depiction of what motherhood and childbirth is actually like. The art gallery was launched by Joanna Griffiths, the founder of Knixwear -- an inclusive period-proof underwear line -- and doula Domino Kirke of Carriage House Birth.
The Life After Birth exhibit features more than 250 women postpartum in various post-birth situations including "pain, joy, pride; baring their cesarean scars, weight gain, and diastasis recti." The gallery hopes to challenge the common notions around childbirth and challenge many of the stigmas.
A portion of the proceeds from the exhibit will be donated to CAMH's treatment of postpartum depression.
Realistic Motherhood-Depicting Galleries
The Life After Birth Project is Touring North America
Trend Themes
1. Realistic Motherhood-depicting Galleries - Disruptive innovation opportunity: Creating more inclusive and honest depictions of motherhood and childbirth through photography exhibits
Industry Implications
1. Art Galleries - Disruptive innovation opportunity: Showcasing and promoting realistic and inclusive depictions of motherhood and childbirth in art galleries
2. Period-proof Underwear - Disruptive innovation opportunity: Developing period-proof underwear that caters to the needs and comfort of postpartum women
3. Doula Services - Disruptive innovation opportunity: Providing doula services that support women in the postpartum period, particularly in their mental health and well-being