Gothic and austere, the Lida Baday Fall 2012 ad campaign really hones in on the dark elegance of the ensembles it showcases. Like old Victorian oil paintings, model Marla Boehr is pale, stoic and regal. Posing alone or with typical portrait props such as fruit, books and more, the dark-haired beauty provides the perfect canvas for the sartorial artworks envisioned by the Canadian fashion designer.
Shot by photographer Chris Nicholls with art direction by Diti Katona, the Lida Baday Fall 2012 ad campaign is nevertheless very minimalist. The black backdrop and dark clothing complement each other in this manner, although the result is dramatic rather than basic. On beauty duty was Simone Otis, who paired Boehr's porcelain skin, piercing eyes and contoured makeup with pulled back hair.
Gothically Austere Fashion Ads
The Lida Baday Fall 2012 Campaign is Darkly Elegant
Trend Themes
1. Dark Elegance Fashion - Opportunity for fashion designers to create gothically-inspired collections that showcase dark elegance.
2. Minimalist Ad Campaigns - Potential for brands to create impactful and dramatic ad campaigns with minimalistic aesthetics.
3. Austere Beauty Looks - Beauty industry can explore creating beauty looks that focus on porcelain skin, piercing eyes, and contoured makeup.
Industry Implications
1. Fashion Design - Fashion designers can embrace gothic-inspired designs and create dark elegant collections.
2. Advertising and Marketing - Brands can leverage minimalistic ad campaigns to capture attention and make a strong impact.
3. Beauty and Cosmetics - Beauty industry can explore creating austere beauty looks that emphasize porcelain skin and contoured makeup.