The Lick My Legs SS 2012 collection boasts explicit graphics and an aggressive street edge. The line features a myriad of printed unisex tees, frocks and leggings. The company's slogan "Lick or Die" frequents the apparel, embroidered on shirts and tanks. The 'topass' tee shirts feature the motto of this season's line: "F**k Fake." The LML collection is not for the faint of heart, but perfect for the fashionista with her middle finger up in the air.
LML has been a dominant international street brand since 2009. Founded in Paris by Matthieu Lapierre, the collection frequents erotic motifs and calling bullish*t on the pretentious sides of the fashion world and pop culture alike. With a designer who is inspired by such things as sex addiction, it is no wonder that the apparel is so edgy and seductive.
Frankly Vulgar Streetwear
The Lick My Legs SS 2012 Collection is in Your Face
Trend Themes
1. Explicit Graphics - Exploring the use of explicit graphics to create an aggressive street edge in fashion.
2. Unisex Apparel - Catering to a gender-neutral market with printed tees, frocks, and leggings.
3. Anti-establishment Slogans - Using provocative slogans to challenge the pretentious sides of the fashion world and pop culture.
Industry Implications
1. Streetwear Fashion - The streetwear industry can incorporate explicit graphics and provocative slogans to appeal to a rebellious audience.
2. Gender-neutral Fashion - The fashion industry can focus on creating unisex apparel to cater to the growing demand for gender-inclusive clothing.
3. Urban Fashion Retail - Urban fashion retailers can offer edgy and seductive collections that resonate with the rebellious fashionista market.