adidas launches the latest sneaker entitled the Liberty Cup and it boasts multi-functional purposes that prepare for street looks and skate culture. It is set to be a part of the Fall/Winter 2019 selection and highlights the 90s as the design inspiration.
Notably, the 90s was also the era where tennis and skateboarding culture thrived, highlighting the fact that tennis and skate sneaker silhouettes had an intersection during the time as well. The Liberty Cup spotlights this concept by creating a sneaker with performance elements nodding to both athletic cultures whilst also bringing forth the stylistic elements of it as well. The uppers are white with a detailing yellow-green blended in and boasts a construction of suede, knit-mesh materials and high quality leather as well.
Multi-Sports Functional Sneakers
adidas's Liberty Cup Sneaker Readies for Sports and the Streets
Trend Themes
1. Multi-functional Sportswear - The Liberty Cup's design elements cater to both athletic performance and street style, creating an opportunity for multi-functional sportswear.
2. Skateboarding Sneakers - The Liberty Cup draws inspiration from 90s skateboarding culture and creates a potential market for skateboarding sneakers.
3. Retro Design - The Liberty Cup's nod to 90s design elements highlights the potential for retro-inspired products in the fashion industry.
Industry Implications
1. Sportswear - The multi-functional design of the Liberty Cup showcases potential for innovation in sportswear products that cater to athletic performance and street style.
2. Skateboarding - The Liberty Cup's skateboarding-inspired design elements create opportunities for innovation in the skateboarding industry, particularly in the production of skateboarding-specific sneakers.
3. Fashion - The Liberty Cup's retro design nods to the potential for retro-inspired products in the fashion industry, particularly in the production of sneakers that look back to past design elements.