Twitch currently plays a large number of LGBTQ streamers and in celebration of this, the streaming platform has unveiled its plans to support love during Pride Month. The support on the platform will include a new range of Pride-themed emotes, fundraising for LGBTQ charities and spotlights featuring LGBTQ streamers within its community.
Twitch will also take part in the 2018 Pride parade in San Francisco and has partnered with It Gets Better to create a video of its staff's coming out stories. According to Brittany Brown, community campaign manager at Twitch, the company is incredibly focused on fostering the LGBTQ streamers in it its community, as well as creating a platform that is dedicated to promoting and maintaining values of inclusivity and diversity.
Twitch has also partnered with Human Rights Campaign to release a line of apparel that not only features the rainbow flag but also designs that showcase the transgender, bisexual and lesbian colors.
Pride Month Streaming Initiatives
Twitch is Using Pride Month to Support LGBTQ Streamers
Trend Themes
1. Pride-themed Fundraising - Other businesses could explore Pride-themed fundraising opportunities to support LGBTQ initiatives and promote inclusivity and diversity.
2. Spotlighting LGBTQ Streamers - Online platforms could consider spotlighting marginalized streamers to create a more inclusive and diverse community.
3. Partnerships with Lgbtq-centered Organizations - Companies could identify partnerships with LGBTQ-centered organizations to amplify the voice and needs of the community.
Industry Implications
1. Entertainment - Companies in the entertainment industry could create LGBTQ-centered initiatives to promote inclusivity and diversity.
2. Retail - Retailers could release LGBTQ-themed products or merchandise to support and celebrate the community during Pride Month.
3. Social Media - Social media platforms could create tools and features that foster inclusivity and diversity in their communities, such as highlighting underrepresented voices.