The Lexus NXB Mountain Bike proves that cars aren't the only thing the Japanese automaker is into. The NXB (Neo Extreme Bike) is a one-off concept unlike any other mountain bike around. For starters, it has two hand grips that look startlingly like horns. It also doesn't have handlebars, opting instead for two sets of independent hand grips, the aforementioned vertical grips and a set of horizontal ones.
What makes the Lexus NXB Mountain Bike a rarity is that its frame was created using the company's LFA Works three-dimensional braider. There are only two braiding machines in existence, and both were used to create the recently discontinued LFA supercar. Lexus has no plans to offer the NXB Mountain Bike for sale, so gearheads/cyclists will have to look longingly at it and wonder "what if" for the time being.
Automaker Backcountry Bike Concepts
The Lexus NXB Mountain Shows the Future of Mountain Biking
Trend Themes
1. Luxury Mountain Bikes - Opportunity for luxury automakers to venture into the mountain biking industry by creating high-end and innovative bikes.
2. Disruptive Bike Frame Technology - Opportunity to develop and commercialize three-dimensional braiding machines for more durable and unique bike frames.
3. Alternative Bike Handle Designs - Opportunity to explore unconventional and customizable handlebar designs for improved ergonomics and control.
Industry Implications
1. Automotive - Automakers can expand their product lines by entering the mountain biking industry and introducing luxury bikes.
2. Manufacturing - Manufacturers have the potential to disrupt the bike manufacturing industry by producing advanced and unique frame technologies.
3. Sporting Goods - Sporting goods companies can explore innovative handlebar designs for mountain bikes, offering cyclists more ergonomic options.