The 2017 Lexus IS sedan is all about sending signals, and the specially made Lexus LIT IS is a literal interpretation of that purpose. The car, which is part of the marketing campaign for the release of the new Lexus sedan, is covered in 41,999 programmable LEDs, turning the exterior into a shimmering body of infinite brilliance.
The dazzlingly bright car -- which produces an incredibly 175,000 lumens when fully lit -- is not planned to be sold to general consumers. That being said, the Lexus LIT IS comes with impressive features that highlight the careful design behind the work of art. For instance, the LEDs have several different modes, including 'Attract' (which plays a recursive loop,) 'Music Viz' (which syncs the lights to any music,) and 'Gesture' (which connects the driver's motions to the activity of the lights.
LED-Infused Car Exteriors
The Lexus LIT IS is Covered with Nearly 42,000 Programmable LEDs
Trend Themes
1. Led-infused Exteriors - Programmable LEDs on cars create a unique canvas for advertising.
2. Smart City Advertising - Programmable LED lights open new opportunities for advertising within cities.
3. Interactive Event Marketing - The incorporation of programmable LED lights into event marketing can create an interactive and unforgettable experience.
Industry Implications
1. Automotive Industry - Automakers can use programmable LED lights to create eye-catching displays and improve advertising.
2. Advertising Industry - Advertising companies can incorporate programmable LED technology to create dynamic and interactive displays.
3. Entertainment Industry - Event marketing can benefit from interactive programmable LED lights that create a memorable experience for attendees.