Lexus launched a new branded content series that airs on social media, named 'Lexus Creates.' 'Lexus Creates' will detail the creative process that informs the companies to focus on craftsmanship. The first episode in the series will feature an instructional video related to origami. In order to create the episode, Lexus worked in collaboration with Coco Sato, who is an origami artist in the United Kingdom.
The branded series may interest viewers who take an interest in the creative process. This content may also help viewers connect with the automotive company, by showcasing the emphasis the company places on the creative process. Additionally this type of branded content is especially good at piquing the interests of younger consumers who engage with these platforms recreationally.
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
Trend Themes
1. Branded Content Series - Creating branded content series that highlight the creative process can strengthen a company's brand identity.
2. Collaborative Marketing - Partnering with creative individuals or influencers can help companies broaden their reach in new consumer segments.
3. Social Media Marketing - Leveraging social media platforms for advertising and promotions can help companies engage younger audiences.
Industry Implications
1. Automotive Industry - Creating branded content series to showcase the creative process behind car manufacturing can help automotive companies differentiate themselves in a crowded market.
2. Advertising and Marketing Industry - Developing creative and engaging branded content series can be a valuable service for advertising agencies and marketing firms.
3. Arts and Crafts Industry - Partnering with brands to create how-to content can be a potential revenue stream for artists and craft experts.