Levi's has just launched its Levi's Print Workshop in London, which is a collaboration with graphic artist Anthony Burrill to call on customers to participate in live screen printing and get in touch with their own creativity.
The workshop highlights the prints created by Burrill; those who participate in the workshop will get the chance to create their own T-shirts with these designs, which include statement prints such as 'THIS IS NOT THE WEST' and 'THE CITY IS OURS TONIGHT.' According to Popsop, T-shirts with Burrill's designs will also be available at the Levi's Boxpark store in Shoreditch.
What's more, customers can get in on the action by tweeting slogans (maximum of six words) with the hashtag #PrintLondon or by submitting them in stores. Levi's will then choose a slogan each day and use it in printing at the Levi's Print Workshop.
T-Shirt Printing Campaigns
Levi's Print Workshop Features Work by Anthony Burrill
Trend Themes
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Industry Implications
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