Recently, 'colette,' a concept store that's based in Paris and 'Ceizer,' a typography studio, joined to help design a unique Levi's jacket to be a part of its 'Mixed Emotions' series.
The collaborative effort between the brands in made clear on its detailing -- as a number of patches show the name of each in unison. In addition to this, the Levi's jacket sports a selection of other patches as well -- with stars and other colorful shapes decorating the dark denim.
Given Levi's long history of success, its ownership of the piece's basic construction is depicted by its iconic branding. As only 50 of the collaboratively created Levi's jackets will be made available, those interested in getting one will have to head to colette and Ceizer stores fast.
Co-Branded Denim Jackets
This Levi's Jacket Was Made with olette & Ceizer for a New Capsule Line
Trend Themes
1. Co-branded Fashion - Collaborative efforts in creating unique fashion pieces can lead to differentiated products and garner attention from consumers.
2. Limited Edition Products - Creating scarcity can drive demand and exclusivity for consumers seeking unique pieces.
3. Patches and Embellishments - Adding detailed elements to classic pieces can make them stand out and provide opportunities for personalization.
Industry Implications
1. Fashion and Apparel - Co-branded pieces can offer a unique value proposition to consumers and stand out within the crowded fashion industry.
2. Retail - Limited edition products and creating exclusivity can drive sales and foot traffic in physical retail stores.
3. Graphic Design and Typography - Collaborating with other industries can provide unique projects for graphic designers and typographers and allow them to expand their portfolio.