These new ads for Levi's Eco Jeans truely and creatively reflect the product's green spirit. The Eco line is made of 100% organic cotton under emission-free processes; and includes jackets, shirts and ofcourse jeans. The ads are photographed by Simon Harsent.
Notorious green-warrior Rogan Gregory, designer of the organic jeans line, Loomstate, tells Financial Times about the environment-friendly process, "It's a trend that has to happen. Otherwise, we are all screwed."
To see how we can be seriously screwed, check out this recent story that Trend Hunter has featured about the current effects of global warming:
Green Jeans
Levi's Eco Jeans Ads
Trend Themes
1. Eco-friendly Fashion - The trend of eco-friendly fashion presents opportunities for disruptive innovation in sustainable manufacturing and materials.
2. Organic Clothing - The trend of organic clothing creates opportunities for disruptive innovation in the fashion industry by promoting sustainability and ethical practices.
3. Green Advertising - The trend of green advertising offers opportunities for disruptive innovation in marketing and communication strategies that promote environmental sustainability.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of eco-friendly fashion to disrupt traditional manufacturing processes and embrace sustainable practices.
2. Retail - The retail industry can capitalize on the trend of organic clothing by offering sustainable and ethically produced fashion options to consumers.
3. Advertising - The advertising industry can embrace the trend of green advertising to innovate and create campaigns that highlight environmental sustainability and resonate with eco-conscious consumers.