Levi's works in collaboration with the British Council and its Architecture Design and Fashion programme to invite interdisciplinary designers across Europe to apply through this partnership. This allows designers to collaborate on a body of work that showcases progressive uses of the brand's denim cutoffs.
Speaking about the project, Netherlands-based design lab Envisions states, "When it comes to post-consumer denim, the sky’s the limit. Denim is a very well known material; we all recognise it as the pair of jeans we have in our wardrobes, but this exhibition will hopefully show denim’s capabilities beyond garment design. From the outset, we set ourselves the goal to come up with material solutions that could transcend fashion, looking at interior spaces for example. We wanted to challenge the possibilities of this iconic material we all know and love, and ultimately, encourage consumers to think about the principles of circular design."
Post-Consumerism Denim Exhibitions
Levi's Works with Interdisciplinary Designers for a Exhibition
Trend Themes
1. Post-consumerism Denim Innovation - Exploring denim's capabilities beyond garment design, encouraging consumers to consider circular design principles.
2. Interdisciplinary Design Projects - Collaborating with partners outside of one's own industry to push boundaries and open up new possibilities for product development.
3. Circular Design Experiences - Providing consumers with experiences that challenge their perceptions of materials and promote circular design thinking.
Industry Implications
1. Fashion - Incorporating post-consumer materials into fashion design to create sustainable, high-quality garments.
2. Interior Design - Exploring the potential of denim as a material for interior design, creating unique and sustainable spaces.
3. Textile Manufacturing - Innovating in the production of post-consumer denim, finding new ways to reuse and repurpose materials.