Hot off the presses is the Levi's 2013 Spring/Summer lookbook. As expected, the clothes have a laid back feel to them and are very well made. Drawing inspiration from the American workwear tradition it has been long been a part of, Levi's created a lookbook that is made for a great American road trip.
The collection introduces bright colors and patterns, as well as some sweaters and light jackets. Great denim jeans are a must-have for any Levi's collection, and this one certainly does not disappoint.
The Levi's 2013 Spring/Summer lookbook is in keeping with what Levi's does best -- updating classic American work wear garments to fit with modern aesthetic. This collection feels full of youth and spirit. Additional release details should come out of the woodwork in the near future.
Road Trip-Ready Attire
Levi's 2013 Spring/Summer Lookbook is Relaxed and Vibrant
Trend Themes
1. Bright Colors and Patterns - Disruptive innovation opportunity: Develop a line of vibrant and eye-catching clothing to cater to consumers looking for bold and trendy fashion.
2. Laid Back and Relaxed Style - Disruptive innovation opportunity: Create a line of comfortable yet stylish clothes that offer a relaxed and effortless look for everyday wear.
3. Updating Classic Workwear - Disruptive innovation opportunity: Design a collection that combines timeless workwear elements with modern and fashionable twists to appeal to the younger demographic.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize online platforms and social media marketing to reach a wider audience of fashion-conscious consumers.
2. Denim Jeans Manufacturing - Disruptive innovation opportunity: Incorporate sustainable and eco-friendly practices into the production of denim jeans to appeal to environmentally conscious consumers.
3. Apparel Design and Manufacturing - Disruptive innovation opportunity: Introduce innovative technologies and materials in apparel design and manufacturing to create durable, high-quality garments with unique features.