The Levi's Vintage Clothing site is a website dedicated solely to vintage fashion. Levi's, the brand that invented blue jeans, is using the site as an homage to its heritage; the site displays only clothing based on its old-school designs and models.
In fact, all of the garments, in keeping with Levi's history, are designed with fits, fabrics and elements that are specifically associated with a period in time. As the website states, "The history of Levi’s is kept alive through our commitment to remain true to those garments kept in the Levi’s archive dating back to the 1870s."
What's particularly interesting about the Levi's Vintage Clothing site, however, is that instead of photos of jeans, tees and sweaters, only drawings are provided. According to Popsop, the drawings work to enhance the site's vintage atmosphere.
Sketches-Only Virtual Boutiques
Levi's Vintage Clothing Site Pays Tribute to the Brand's Heritage
Trend Themes
1. Sketches-only E-commerce - E-commerce sites that use only sketches instead of photographs for their products to enhance the vintage feel of their brand.
2. Vintage Apparel - A trend that sees more fashion brands honoring their heritage by creating vintage-inspired lines and e-commerce sites.
3. Nostalgic Branding - A trend of companies using nostalgia to engage with consumers by paying homage to their heritage and history.
Industry Implications
1. E-commerce - Opportunities for e-commerce players to leverage a nostalgic brand by using sketches or vintage-inspired lines to engage with consumers.
2. Fashion and Apparel - The fashion and apparel industry has an opportunity to appeal to nostalgic consumers by honoring their heritage and creating authentic vintage-inspired lines.
3. Marketing and Advertising - Marketing and advertising agencies have an opportunity to help brands create nostalgic messaging to engage with consumers on a deeper level and stay true to their brand heritage.