International magazine Marie Claire has begun a new business venture with a magazine-themed level in Candy Crush.
Staring the magazine's Creative Director Nina Garcia, this level in Candy Crush was developed due to Garcia's own affection and fascination with the game. Working over Skype with King Digital Entertainment designer Yonna Ingolf, this level in Candy Crush will go live as a pop-up in-game event from Thursday December 18th, 2015 to Saturday December 20th, 2015. However, it has been stated that this level will become a permanent part of the game in a few weeks time.
With this partnership, Marie Claire continues to push people's idea of what a women's magazine can do and what a women's magazine can feature.
Fashion Magazine Games
The Marie Claire Level in Candy Crush is Designed for Fashion Fans
Trend Themes
1. Magazine-themed Games - The rise of magazine-themed games presents an opportunity for publishers to engage with their audience in a new and interactive way.
2. Branded In-game Events - Collaborations between magazines and popular games offer a unique opportunity for brands to reach a wider audience and create memorable in-game experiences.
3. Expanding the Magazine Industry - The integration of magazines into popular games opens up new possibilities for the industry to expand its reach and create new revenue streams.
Industry Implications
1. Publishing - Publishing companies can explore partnerships with game developers to create magazine-themed games that provide an immersive experience for readers.
2. Gaming - Game developers can collaborate with magazines to create branded in-game events that generate excitement and engagement among players.
3. Advertising - Advertising agencies can tap into the trend of magazine-themed games to create innovative campaigns that leverage the immersive nature of gaming to reach a wider audience.