The music video for the 'Let's Split a Banana Split' track by Lullatone captures the meaning behind it beautifully while also providing a striking visual for fans. Although there could easily be a hundred and one different connotations behind the sweet and innocent tune, the video concentrates specifically on the frozen treats it refers to. From the classic banana split to a rainbow popsicle, the song will create frozen treat cravings instantly.
What makes the Let's Split a Banana Split music video even more interesting, however, is its focus on un-melting the treats. Coupled with a grainy, vintage film aesthetic, the video is clearly made with teenagers and young adults in mind. The song is off of the Japanese duos' Summer Songs album.
Un-Melting Ice Cream Videos
The 'Let's Split a Banana Split' Music Video is Nostalgically Vintage
Trend Themes
1. Vintage Food Trend - The trend of bringing back vintage or retro food and beverage items can provide opportunities for companies to repackage and market classic products in a new way.
2. Food in Advertising Trend - Incorporating food into advertising campaigns or music videos can be a creative way to attract the attention of younger audiences and tap into nostalgic emotions.
3. Un-melting Food Trend - Developing new technology or processes to prevent melting in food products, such as ice cream, could be a disruptive innovation opportunity in the food industry.
Industry Implications
1. Food & Beverage Industry - Food and beverage companies can use the trend of vintage foods and incorporating food into advertising to target younger audiences and tap into nostalgia.
2. Advertising Industry - Marketing agencies can incorporate food into their campaigns to evoke emotional connections and attract the attention of younger consumers.
3. Food Technology Industry - Developing innovative technology or processes to prevent melting in food products provides an opportunity for disruption in the food industry and can benefit both consumers and manufacturers.