The V No. 90 Less (In This Case) is More editorial provides an intense, romantic look at models Amanda Murphy, Sean O'pry, Joan Smalls, Emily Di Donato, Matthew Terry, Clark Bockelman, Aurelien Muller and Bridget Malcolm. In each image, photographer Mario Testino made it appear as if the beauties were in relationships with one another despite their strictly professional interactions.
Stylist Sarajane Hoare remained respectful of the title of this production throughout the entire photoshoot. Less truly did prove to be more as the models sported little aside from three or four items of clothing in every image, revealing their bodies to readers of the magazine.
Make up expert James Pecis kept the cosmetics quite muted, allowing the figures of the group to speak for themselves. Aside from light eye shadow, little was perceptible.
Fashionable Faux Romance Editorials
The Less (In This Case) is More V No.90 Photoshoot is Loving
Trend Themes
1. Intense Romance Imagery - Opportunity for beauty and fashion brands to experiment with more intense romantic aesthetics in photo campaigns and advertisements.
2. Muted Makeup - Potential for makeup companies to market ranges of more subdued products to align with the trend for less dramatic looks.
3. Simplicity in Fashion - Space for clothing brands to develop simplified, minimalist apparel lines that allow the wearer’s body to take center stage.
Industry Implications
1. Beauty - The demand for subtle makeup looks enables cosmetics companies to create and market ranges of makeup products that offer a natural or neutral finish, especially for more luxe brands.
2. Fashion - Minimalism is a rising trend that clothing brands can use to design their collections for a lesser, refined aesthetic that shuns embellishment for quality fabrics.
3. Photography - Photography studios can leverage the rising demand for subtle aesthetics and romantic imagery, giving creatives more scope to bring their projects to life with a minimalistic lens.