Snapchat has made changes to the Lens Studio app to make the platform more user-friendly to new creators. The Lens Studio app now has an interactive, information-based tour for new users on the platform. This would help new users be able to create on the platform faster, as the process is reduced to a step-by-step guide. The platform has also started to highlight new capabilities, by using indicators in the apps home screen.
Streamlining the app's creative process will lower any barriers to entry that the platform may have. This will in turn incentivize more users to create on the platform, which could help Snapchat promote its Snap Lens platform.
The company has also added new Lens features to the platform.
Social Media App Tours
Snap Has Streamlined the Lens Studio App to Make It Easier for Creators
Trend Themes
1. More Accessible AR Creation - Snapchat's update to the Lens Studio app provides a more user-friendly experience for new creators, increasing accessibility to AR creation.
2. Interactive Onboarding - The new interactive tours provided by the Lens Studio app could be a trend in making new users feel more comfortable with onboarding processes in various industries.
3. Highlighting Capabilities - Using indicators to highlight new capabilities in an app's home screen could lead to a trend in emphasizing features to users in different industries.
Industry Implications
1. Augmented Reality - Industries that incorporate AR into their products or services could benefit from a more streamlined and accessible creation process for new users.
2. Software Development - App developers could learn from the Lens Studio app's interactive onboarding process to make their products more user-friendly for new users.
3. Marketing - Highlighting new capabilities, like indicators in the home screen, could be used in marketing to showcase the features of a product or service in a more accessible way to potential customers.