The Lenny & Larry’s Dip’d Wafer Bar is a high-protein snack option being added to the brand's product portfolio to provide consumers with a satisfyingly delicious experience.
The snack bar consists of a crunchy wafer base that's topped with a creamy filling before being dipped in chocolate to give it a candy bar-like profile. Each bar is formulated with 17-grams of dairy and plant protein alongside four-grams of fiber and two-grams of sugar. The bars come in four flavor varieties including Chocolate Mint Brownie, Peanut Butter Cup, Maple French Toast and Caramel Macchiato.
Senior Vice President of Marketing and Innovation spoke further on the Lenny & Larry’s Dip’d Wafer Bar saying, "The Dip'd Wafer Bar evokes the same nostalgic feeling as your favorite childhood chocolate wafer candy bar but is now lighter and crispier, with 17 grams of protein and only 2 grams of sugar. We’re thrilled to help fuel more vibrant lives for our consumers who are hungry for better-for-you options that do not compromise on the eating experience."
Protein-Packed Wafer Snack Bars
Lenny & Larry’s Dip’d Wafer Bar is Crunchy and Creamy
Trend Themes
1. High-protein Snacks - The Lenny & Larry’s Dip’d Wafer Bar is a high-protein snack option being added to the brand's product portfolio.
2. Crunchy and Creamy Profile - The snack bar consists of a crunchy wafer base that's topped with a creamy filling before being dipped in chocolate to give it a candy bar-like profile.
3. Better-for-you Options - Lenny & Larry’s Dip’d Wafer Bar provides consumers with a satisfyingly delicious experience while fueling more vibrant lives for those seeking better-for-you options.
Industry Implications
1. Snack Food Industry - The Lenny & Larry’s Dip’d Wafer Bar caters to the growing demand for high-protein and better-for-you snack options.
2. Confectionery Industry - With its candy bar-like profile and indulgent flavors, the Dip’d Wafer Bar offers a new twist in the confectionery market.
3. Health and Wellness Industry - The high-protein and low-sugar formulation of the Dip’d Wafer Bar aligns with the health-conscious preferences of consumers in the health and wellness industry.