Lacura's lengthening mascara, officially dubbed the Too Legit Mascara, is a low-cost cosmetic product that promises to deliver a dramatic amount of curl, definition and lift with just a single application. The budget-friendly mascara comes in at just £5.99 and delivers long-lasting length and volume.
The mascara's lengthening formula is paired with a precision brush that extends and volumizes individual lashes, making each coat of the product more dramatic than the last one applied.
Aldi's Lacura brand is known for offering affordable formulas with lookalike packaging that compare to some of the most coveted beauty products on the market. The tapered warm-toned metallic packaging of the ultra-affordable Lacura Too Legit Mascara may remind some of Benefit's popular They’re Real Mascara.
Low-Cost Lengthening Mascaras
The Lacura Too Legit Mascara Affordably Defines the Lashes
Trend Themes
1. Affordable Beauty Products - The trend of offering affordable cosmetic products with quality formulations and packaging like Lacura Too Legit Mascara presents opportunities for businesses to cater to price-conscious consumers.
2. Lengthening Mascaras - The trend of producing lengthening mascaras like Lacura Too Legit Mascara presents opportunities for businesses in the beauty and cosmetics industry to improve upon existing formulations and brush designs.
3. Packaging Imitation - The trend of imitating luxury packaging, like Lacura brand's packaging design for its Too Legit Mascara, presents opportunities for businesses to create similar designs for their own products at a more affordable cost without compromising quality.
Industry Implications
1. Beauty and Cosmetics Industry - The industry can leverage the trend of affordable and quality cosmetic products like Lacura Too Legit Mascara to market to a wider range of customers, including those who are cost-conscious.
2. Retail Industry - The retail industry can take advantage of the trend of packaging imitation and produce similar designs for their own products, such as home decor or personal care items, to attract consumers who prefer the look of luxury packaging but at a more affordable cost.
3. E-commerce Industry - The e-commerce industry can benefit from the trend of producing lengthening mascaras like Lacura Too Legit Mascara by offering product descriptions, comparisons, and reviews to allow consumers to make informed decisions before making a purchase online.