The visual music video film Lemonade by Beyonce is cinematically reconstructed entirely out of LEGO building blocks in this version by Veronica Watson. The installation creatively rebuilds iconic scenes from the short film by the pop star using colored building blocks. The scenes are rendered as tableaux, and capture the essence of the video using a much more geometric aesthetic.
Watson is a former architectural student and a top builder at the Legoland Discovery Centre where she was able to put together this Beyonce-inspired piece. The designs capture Beyonce in iconic scenes such including her strutting in the famed yellow dress.
Watson explains her methodology in an interview with The Huffington Post as, "The album was so visually captivating and I thought LEGO bricks could be a really great way to interpret some of her now iconic imagery."
Reconstructed LEGO Music Videos
Veronica Watson Remakes Lemonade By Beyonce Using Building Blocks
Trend Themes
1. Lego-based Art Trends - Incorporating LEGO building blocks into established art forms opens up new avenues of creativity and broadens the appeal of established works.
2. Reconstructed Music Video Trends - Recreating music videos using different artistic mediums, such as building blocks, allows for innovative reinterpretations of the original work.
3. Iconic Scenes in Building Blocks Trends - Using building blocks to recreate iconic scenes from popular films and music videos offers a unique and compelling perspective on familiar imagery.
Industry Implications
1. Toy Industry - The creative application of building blocks in art and popular culture could lead to new toy product concepts that expand on traditional LEGO playsets.
2. Art Industry - Exploring alternative mediums, such as LEGO building blocks, offers new opportunities for artists to create unique, eye-catching works that resonate with audiences.
3. Media and Entertainment Industry - Adapting well-known media properties into new formats, such as building block reimaginings, can drive audience engagement and create new revenue streams.