Leinenkugel, the seventh-oldest brewery in the United States, recently announced the launch of its first beer with a splash of seltzer, the Spritzen. Named after the German word for splash, this new alcoholic beverage offers the crisp taste of beer with a hint of fruity seltzer. The Leinenkugel Spritzen boasts 93 calories per 12-ounce serving with 2.2 grams of carbohydrates and zero sugar. Available in three fruit-inspired flavors including Grapefruit, Raspberry Lemon, and Pineapple Strawberry, the new Spritzen is perfect for calorie-conscious consumers looking for a light and fresh beverage.
"There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us," said Katie Leinenkugel, Leinenkugel’sBrand Strategy and Engagement Lead, and sixth-generation family member. "Spritzen is the refreshing intersection between beer’s timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer’s better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need.
Refreshing Seltzer-Infused Beers
The Leinenkugel Spritzen Boasts Three Fruity Flavors
Trend Themes
1. Hybrid Beverages - The combination of beer and seltzer is a trend that offers a unique drinking experience and appeals to calorie-conscious consumers.
2. Better-for-you Alcoholic Drinks - Consumers are increasingly seeking alcoholic beverages with lower calorie and carbohydrate contents, driving the demand for products like the Leinenkugel Spritzen.
3. Fruit-infused Flavors - The popularity of fruity flavors in alcoholic beverages is on the rise, as demonstrated by the availability of Grapefruit, Raspberry Lemon, and Pineapple Strawberry options in the Leinenkugel Spritzen.
Industry Implications
1. Brewing - Breweries can explore the opportunity to create their own hybrid beverages by combining beer with other trendy elements like seltzer.
2. Health and Wellness - The rising demand for better-for-you alcoholic drinks presents an opportunity for companies in the health and wellness industry to develop and promote low-calorie and low-carb alcoholic beverages.
3. Flavoring and Ingredients - Producers of flavorings and ingredients can cater to the increasing demand for fruit-infused flavors by developing innovative and natural options for alcoholic beverages.