We have seen the clothes, the home decor, and now Lego has joined forces with Swarovski to bring you a flashback of your childhood with an added touch of luxury.
The Lego rings and earrings are encrusted with a single Swarovski crystal, to add that touch of shine to these unique pieces of jewelry. Put together all the Lego accessories, and you cam morph yourself in to a real-life Lego doll.
Implications - In society today, there is a growing demand for products that generate feelings of nostalgia. Such products provide individuals a temporary relief from their day-to-day responsibilities while transporting them back to more leisurely and simple times in their lives. Businesses that can achieve these sentiments amongst consumers will see very large results.
Luxury Toy Jewelry
Swarovski Teams LEGO for Plastic Brick and Crystal Rings (UPDATE)
Trend Themes
1. Luxury-toy Jewelry - Combining nostalgic toys with luxury materials to create unique jewelry pieces.
2. Nostalgia Marketing - Using nostalgia as a marketing technique to create emotional connections with consumers.
3. Combining Novelty and Luxury - Incorporating playful or unconventional elements into high-end products to create a distinctive identity.
Industry Implications
1. Fashion and Accessories - Designing jewelry and fashion accessories with a nostalgic and playful twist to attract consumers.
2. Luxury Goods - Creating luxury products with unconventional materials and design elements to appeal to a wider customer base.
3. Marketing and Advertising - Developing marketing campaigns that leverage nostalgia as a way to connect with customers and build brand loyalty.