Aside from creating new characters, vehicles and scenarios, LEGO hasn't had to innovate too much to keep up the building blocks' appeal with both children and adults; nevertheless, the Lego Mindstorms EV3 shows that introducing technology into the equation can help to make them more relevant in today's hi-tech world.
In this case, the Lego Mindstorms EV3 takes on the form of a robot, which can be controlled via an iPhone, allowing it to be more socially connected as well. The series is comprised of five characters, from a snake-like creature to a humaniod, each of which can be playable within 20 minutes of receiving it.
Available later in 2013, the Lego Mindstorms EV3 is the first major redesign the Mindstorms series has undergone in six years.
Phone-Controlled Block Toys
The Lego Mindstorms EV3 Series Provides More Socially Connected Robots
Trend Themes
1. Phone-controlled Toys - Opportunity for incorporating smartphone connectivity into traditional toys.
2. Socially Connected Robots - Potential to create interactive robots that can connect with other devices and users.
3. Technology-enhanced Building Blocks - Innovation in building block toys by integrating technology features for added functionality.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to create technologically advanced toys.
2. Robotics - Potential for robotics industry to develop socially connected and smartphone-controlled robots.
3. Technology and Electronics - Innovation potential in integrating technology features into traditional products.