Toys have been targeted towards children essentially since their inception, so the LEGO FORMA collection of building block kits have been designed to offer adults a way to get in on the creative action.
Including Koi fish and shark variety options, the kits are intended to be built by adults and finished with skins that have been colored or customized with your choice of medium. This encourages play amongst mature consumers, which is quickly becoming a more important part of the business world as brands acknowledge that letting employees unwind through creative activities can be quite beneficial.
The LEGO FORMA building block kits have been launched by the brand on Indiegogo with pledges starting at just $15.
Adult-Targeted Building Block Kits
LEGO FORMA Encourages Adults to Build, Play and Create
Trend Themes
1. Adult-targeted Building Block Kits - Opportunity for brands to create building block kits specifically designed for adult consumers.
2. Creative Play for Adults - Acknowledgement of the importance of play for adults in the business world, opening up opportunities for brands to provide creative activities for employees to unwind.
3. Customizable Skins for Building Blocks - Brands can explore the trend of customizable skins for building blocks, allowing consumers to personalize their creations.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to tap into the adult market segment by developing building block kits specifically for adults.
2. Corporate Wellness - Brands in the corporate wellness industry can incorporate creative play activities for employees, recognizing the benefits of offering outlets for relaxation and creativity.
3. Customization Technology - Innovation in customizable skins for building blocks presents opportunities for companies in the customization technology industry to develop new products and services.