The LEGO Cybertruck is essentially a brick with wheels but it is virtually indestructible. The image is launched as a playful social media tactic that references a recent announcement by Tesla. The electric car company has announced that it will be launching a "shatterproof vehicle" that is made of Ultra-Hard 30X cold-rolled stainless steel.
The future-facing announcement has been met with great interest from consumers, with 146,000 pre-orders of the concept in the first three days. However, it also opened up the space for some playful, tongue-in-cheek social media trolling. LEGO has been known to jump at opportunities like these. The LEGO Cybertruck is a take on Tesla's new concept. It is also guaranteed to be "shatterproof" and it would surely pass the "stepping-on-it-in-the-middle-of-the-night test," as Highsnobiety cheerfully notes.
Playful Brand Troll Ads
The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture
Trend Themes
1. Whimsical Brand Trolling - Opportunity for brands to playfully troll or parody their competitors' products or announcements.
2. Viral Social Media Tactics - Utilizing social media platforms to create playful and engaging content that captures consumer interest and drives brand awareness.
3. Ultra-durable Product Designs - Developing products with a strong focus on durability and resistance to damage, appealing to consumers seeking long-lasting and reliable options.
Industry Implications
1. Automotive - Opportunity for car manufacturers to explore playful collaborations or parodies that generate viral buzz.
2. Toy - Toy companies can capitalize on popular trends by creating whimsical versions or parodies of popular products, driving consumer engagement and sales.
3. Social Media Marketing - Opportunity for marketing agencies or social media platforms to create innovative and entertaining content strategies that capture consumer attention and drive brand success.