Munich-based ad company Serviceplan beautifully created a thought-provoking campaign where the LEGO advertisement travels back in time to the 60s, 70s and 80s to showcase inspirational thinking. The slogan "Builders of Tomorrow" sparks the entire campaign, proving that learning at a young age could better the future.
The three images portray the children's LEGO building inventions and how they are inspired to build the future's eco-friendly and energy-saving endeavors. The outfits are quite comical, but this LEGO advertisement does its job quite well and provokes the proverbial "Aha" moment.
Generational Advertising
The LEGO Advertisement Travels in Time for Inspired Thinking
Trend Themes
1. Nostalgia Advertising - Ad campaigns utilizing nostalgia to market products and services to consumers
2. Eco-friendly Advertising - Ad campaigns emphasizing eco-friendly and sustainable products and lifestyles
3. Inspiration Advertising - Ad campaigns inspiring consumers to think creatively and innovatively
Industry Implications
1. Toy Industry - Utilizing nostalgia and inspiration to market toys and STEM education products to children and parents
2. Environmental Industry - Utilizing eco-friendly messaging to promote sustainable products and services to environmentally conscious consumers
3. Creative and Marketing Industry - Helping businesses create and execute ad campaigns that inspire and connect with consumers emotionally