Just in time for the warmer seasons ahead of us, Karhu celebrates Spring with new tonal iterations of the Aria 95 sneaker and the Legacy 96 sneaker model. The Finnish footwear brand infuses the shoes with hues that are reminiscent of Spring.
The Aria 95 boasts a darker palette of India Pink and Pelican as it sits on top of an off-white midsole foundation and is fastened with crisp white laces at the forefoot. The Legacy 96 sneaker model takes on a slightly lighter palette with a blend of Rose Tan and Iceberg Green at the upper, sitting on top of the Air Cushion midsole foundation for a comfortable fit. Both seasonally prepared sneakers are now available online to shop.
Spring-Ready Tonal Sneaker Palettes
Karhu Welcomes the Warm Season with New Aria 95 and Legacy 96
Trend Themes
1. Tonal Sneaker Palettes - Footwear companies can explore creating tonal palettes in their sneaker models to appeal to the fashion-conscious consumer.
2. Spring-focused Footwear - Opportunities exist for brands to design shoes with colors that reflect the current season and capitalize on seasonal trends.
3. Comfortable Sneakers - Companies can focus on incorporating comfortable materials and technology in their sneaker models for increased customer satisfaction.
Industry Implications
1. Footwear - Footwear companies can take advantage of the trend towards fashion-focused, colorful and comfortable sneakers to create branded products that reflect the current season.
2. Fashion - Fashion companies can explore incorporating comfortable yet stylish and colorful footwear in their product ranges to cater to the demands of their customers for on-trend colors and styling.
3. Retail - Retail companies can add the Spring-ready tonal sneaker palettes to their shoe collections, as they will appeal to customers seeking fashionable yet comfortable and colorful footwear.