'Left Field' wine company collaborated with Aaron Pollock Designs in creating new labels to solidify and strengthen the brand's image. The labels feature whimsical creatures that combine archaeological etchings and pure imagination.
Each label is a uniquely illustrated vintage-like image of a creature that doesn't truly exist. There are images such as the 'Flying Squidmill,' which is a fish and squid hybrid that also has massive fin-like wings. The bottom of the image also has a windmill that resembles a launchpad for the Flying Squidmill to take-off from.
The interesting creatures are a peculiar way to promote wine yet each label is cohesive with one anther and it creates a perfect unison among the bottles. This also reflects well on Left Field as a brand that provides authentically rustic wine with a playful sense of humor.
Archaeological Wine Labels
These 'Left Field' Wine Labels Feature Imagined Mythical Creatures
Trend Themes
1. Whimsical Wine Labels - The trend of using imaginative and playful designs on wine labels allows brands to stand out and create a unique identity.
2. Collaborative Branding - The trend of partnering with designers or artists to create custom labels helps brands solidify their image and differentiate themselves in the market.
3. Authenticity with a Twist - The trend of combining traditional and rustic elements with unexpected and imaginative elements creates a sense of authenticity and playfulness in the wine industry.
Industry Implications
1. Wine - The wine industry can embrace the trend of whimsical labels to attract and engage consumers who seek unique and visually appealing products.
2. Design - The design industry can seize the opportunity to collaborate with wine companies and create custom labels that reflect the brand's personality and values.
3. Marketing - The marketing industry can explore the trend of storytelling through imaginative wine labels to create compelling narratives that resonate with consumers.