Swedish furniture brand IKEA is giving kids the chance to tune into lessons to Learn Swedish with IKEA, simultaneously taking some of the pressure off of parents to ease boredom at home. The three bite-sized classes are just a few minutes long and they cover Geography, Family and Nature, as well as how to pronounce some of the names of IKEA products.
Through the short educational series, kids will learn that GNARP, a three-piece kitchen utensil set, gets its name from a Swedish town and KOLJA mean "haddock."
As kids and families struggle to adjust to homeschooling or learning from home part-time, these fun and educational lessons promise to keep young minds occupied and growing, while giving back a few moments to parents in between lessons or after a day of virtual schooling.
Furniture Brand Language Lessons
The Learn Swedish with IKEA Series Enhances At-Home Education
Trend Themes
1. At-home Education - IKEA's educational series presents opportunities to disrupt the education industry by bringing bite-sized lessons to kids at home.
2. Brand-aided Learning - More brands can explore the use of their products and names as a learning tool for children.
3. Minimalist Learning - The short duration of the lessons presents opportunities to innovate minimalistic and concise educational materials.
Industry Implications
1. Furniture - Furniture companies and brands can explore how they can integrate educational content into their branding and products.
2. Education - Education companies can explore bite-sized educational content as an alternative to traditional learning methods.
3. Technology - Technology companies can explore the potential of developing learning platforms for this type of educational content.