Hugh Rutherford photographed the Leaf House seen here, which was designed by Undercurrent Architects and is located in Sydney, Australia. The organic shape of the Leaf House is refreshing; in place of normal supports there are branch-shaped beams that twist and turn. The roof is a series of panels, giving the impression of a canopy. The Leaf House is a great example of blending modern technology with organic design.
Implications - Consumers today have begun to invest significant amounts of time and money into products that complement an eco-friendly lifestyle. A business that is capable of providing everyday items boasting green qualities will appeal to many consumers. Not only will its compassion for the well-being of the earth be portrayed, but it will also benefit by adapting its products to meet modern demands of consumers.
Arboreal Architecture
Organic Architecture at its Best in the Leaf House by Undercurrent Architect
Trend Themes
1. Organic Architecture - The rise of eco-friendly architecture using organic shapes and materials, creating opportunities for sustainable real estate development.
2. Blending Technology and Organic Design - Opportunities exist for companies to innovate and incorporate modern technology within organic design principles, creating unique and sustainable products.
3. Green Consumerism - The increasing demand for eco-friendly products is creating opportunities for businesses to develop and market green products.
Industry Implications
1. Real Estate Development - Developers can adopt organic architecture to create sustainable and attractive buildings to meet eco-friendly consumers' demands.
2. Interior Design - Incorporating organic design principles and materials in interior design will appeal to the environmentally conscious market.
3. Product Design - Businesses can create eco-friendly products that meet consumers' demand for sustainable, green products to fit in with their lifestyle.