Artsy Chocolate E-Retailers

Le chocolat des Francais Boasts Illustrated Branding and Web Design

Le chocolat des Francais is an authentic confectioner selling French-made snacks that are 100% organic. In addition to featuring all natural cocoa butter ingredients and no added preservatives, the chocolate e-retailer also boasts artfully illustrated packaging that is almost too beautiful to open.

Designed by Paul-Henri Masson, Le chocolat des Francais' website and packaging will appeal to graphic design lovers with a sweet tooth. The confectioner's shop interiors and website both mirror one another and are all about showcasing the art behind each of its packages.

These packages are displayed in a way art would be within a gallery, an aesthetic that is repeated both on the snack manufacturer's web platform and inside of their physical stores. In addition, each of the company's individual products doubles as a keepsake or edible art piece.

Trend Themes

  1. Artsy Chocolate Packaging — Opportunity for illustrators and designers to create unique packaging designs for chocolate makers
  2. Organic Chocolate E-retailers — Demand for all natural and organic chocolates via e-commerce platforms
  3. Chocolatier as Artisan — The craft and expertise in chocolate making could garner recognition as an art form

Industry Implications

  1. Food and Beverage — Innovative opportunities to create natural and organic chocolate confectionery for e-commerce
  2. Graphic Design — Opportunities for collaboration with chocolatiers for creating artful packaging
  3. Luxury Retail — Higher end brands could offer artisanal chocolate products as specialized gifts for their consumers

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