Lay's Kettle chips have been given the royal treatment in terms of advertising. There has been a billboard built in San Fransisco that was entirely hand-carved from wood.
The billboard reads 'All Natural Ingredients; Crafted with Care' which also refers to the production of the billboard as well. Lay's Kettle chips have definitely been given the natural treatment -- even when it comes to the production of its advertising campaign.
Implications - Ad campaigns like this excite me to no end. After being bombarded with shapeless marketing from companies for most of our lives, it's easy to discern and appreciate a company that comes up with an innovative or memorable idea. Lay's hit a homerun here.
Hand-Carved Billboards
The Lay's Kettle Chips Billboard in California was Personally Crafted
Trend Themes
1. Hand-carved Advertising - Companies can explore hand-crafting billboards to stand out from traditional advertisement methods.
2. Natural Advertising - Using all-natural materials in advertising can appeal to eco-conscious consumers.
3. Personalized Billboards - Creating unique and personalized advertisements can leave a lasting impression on consumers.
Industry Implications
1. Advertising Industry - Ad agencies can offer handcrafted billboards and other natural materials as part of their advertising services.
2. Food Industry - Food companies can incorporate all-natural ingredients and contribute to sustainable marketing efforts.
3. Art Industry - Artists can partner with companies to create unique and eye-catching advertisements through hand-carved billboards.