In anticipation of the Super Bowl LVI, Lay's Golden Grounds are being introduced for football fans. Lay's Golden Grounds chips represent the legacy of 29 beloved NFL teams across the country and they share the same familiar taste as ever, with a twist. To create these special potato chips, Lay's pulled soil directly from NFL stadiums and fields across the country and mixed the soil into separate parts of the potato field to make chips "infused with the grounds and the glory of each NFL team."
To introduce Lay's Golden Grounds to fans, the brand is teaming up with legendary NFL player Jerry Rice for a one-of-a-kind game day experience. Fans can enter on Twitter for their chance to win bags of the football team-themed potato chips.
Football-Themed Potato Chips
Lay's Golden Grounds Shares NFL-Inspired Chips for Football Fans
Trend Themes
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Industry Implications
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